Kay Knuth, CFP®

Hi there!  I’m Kay Knuth, the owner and founder of Knuth Financial Life Planning in Appleton, Wisconsin. In the last year we just celebrated our 10-year anniversary! As a Certified Financial Plannerprofessional, I have been helping clients achieve financial security for over 30 years. The focus of my practice is on the life needs of individuals, families, and business owners. My approach is holistic. I take all aspects and stages of life (i.e., resources, opinions, emotions, multiple generations, etc.) into consideration while working with my clients.

With my own life experiences in business, I am an advocate for educating and coaching women on the role of family finances, as well as career and employment choices. Counseling women and families in various forms of transition is a specialty I treat very seriously and with compassion.

Staying on the forefront of the financial planning arena, I am on the State Board of the Wisconsin Chapter of the Financial Planning Association. There, I serve as co-chair of the FPA pro-bono committee. I attend practice management sessions with Cambridge every year to grow and hone my skills and knowledge in this ever-changing and exciting industry.

In addition, I am an active member of PEO (Philanthropic Educational Organization for Women), working to help fund educational opportunities for women. Since our visit to Africa in 2011, I have become involved on the board for Kenya Works, and also serve on various committees for First United Methodist Church.

I earned my business degree from University of Wisconsin, Eau Claire. In 1987 I completed my CFP® certification through the College for Financial Planning. Currently I hold security and insurance licenses.

As depicted below, I am a bona fide “tree-hugger”. My husband Mark and I have two adult sons; Parker (wife Marissa) and grand-dog Annie, as well as Kolby, who just adopted Henry (the French Bulldog). They join Otto, our Miniature Schnauzer, in making our lives better. In my free time I read, cook, go to yoga, and do home remodel projects with our family. The entire Knuth family enjoys making meals together, spending time with family and friends at the cottage, and taking family vacations.

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